Digital Performance Marketing:

  • Job Reference: LC/SM/PR/MGR
  • Date Posted: 9 March 2020
  • Recruiter: Talent Resource
  • Location: Jakarta
  • Salary: On Application
  • Sector: Technology, Technology > Software Development, Function > Marketing & Communications
  • Job Type: Permanent
  • Contact: Luke Cowgill
  • Email: luke@talentresource.com
  • Telephone: +60 392 125 725

Job Description

  • Manage all aspects of demand generation including search and content, product advertising and performance media and social including the performance programs and media budget across all digital channels - search, display, social, etc to meet our business targets.
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channel and work closely with analytics and data science teams to build a best-in-class performance marketing engine across tracking, attribution, and optimization.
  • Responsible for allocating, investing and optimizing media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals.
  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
  • Innovate and implement test and learn strategies and drive scalable result and handle QBRs and strategic documents that highlight learnings from our media investments and take a strong analytical approach to acquisition funnel metrics, measurement and campaign performance.